Tracy Paden, the director of client value at Bass, Berry & Sims, will speak at a session during the Lex Mundi 2026 Americas Regional Marketing and Business Development Roundtable. Tracy will speak on a panel about client value and artificial intelligence.
The Roundtable brings together marketing and business development leaders from across the Americas for candid conversation, expert-led sessions and meaningful networking. Over the course of the meeting, attendees will dig into the reshaping of the legal profession — from putting AI to work inside a firm, rethinking the structure for marketing and BD, strategy shifts in an AI-powered environment, and branding for growth.
Lex Mundi is the world’s leading network of independent law firms. The event will be held September 23-25 in Chicago. For more information about the Roundtable, please visit the Lex Mundi website.