We represented JPMorganChase Bank (NYSE: JPM) in connection with its landmark sponsorship with Ohio State Athletics. The multi-year jersey patch deal spans all 36 Buckeyes varsity programs, the first of its kind for the university, and designates JPMorganChase as the official bank sponsor of the Buckeyes. The sponsorship, which also includes expanded venue branding and exclusive Chase cardholder benefits, is estimated to be one of the largest non-apparel corporate deals in college sports.
The transaction represents JPMorganChase’s first sponsorship in college athletics and one of the inaugural jersey patch deals in all Division I sports, with 2026 marking the first time colleges and universities are able to offer such sponsorships. The deal was covered by various media outlets, including:
- “Ohio State, JPMorganChase reach lucrative jersey patch deal,” ESPN (July 28, 2026)
- “Ohio State Unveils JPMorganChase Jersey Patch in Video, Photos After Historic Contract,” Bleacher Report (July 28, 2026)
- “Ohio State, JPMorganChase strike record college sports deal,” Sports Business Journal (July 28, 2026)
- “Ohio State Announces Major Partnership With JPMorgan Chase,” Newsweek (July 28, 2026)
- “Everything we know about Ohio State’s new jersey patch sponsorship,” Sports Illustrated (July 28, 2026)
- “Ohio State to feature Chase patches on jerseys in $17 million deal,” USA Today (July 28, 2026)