Jill Huse serves as Chief Business Development & Marketing Officer at Bass, Berry & Sims. In this role, she leads the firm’s client growth strategy and brand positioning, with a focus on generating new business, expanding client relationships, and identifying opportunities for collaboration across practices. She oversees the firm’s business development and marketing teams and works closely with firm leadership, practice groups, the client value team, and other administrative departments to advance the firm’s strategic objectives.
With more than 25 years of experience in the legal and professional services industries, Jill brings a combination of in-house leadership, consulting, coaching, and entrepreneurial experience to the firm. Her work has focused on developing growth strategies, strengthening client relationships, building high-performing teams, and creating systems that use data, market intelligence, and accountability to support measurable progress.
Before joining Bass, Berry & Sims, Jill co-founded Society 54, where she served as chief strategy officer and advised law firms nationwide on strategic growth, business development, leadership, coaching, training, and marketing. She also co-founded Society Tech and helped launch INform54, a software platform designed to help law firms manage business development initiatives and track their impact.
Earlier in her career, Jill served as director of marketing and business development at Moore & Van Allen. During her tenure, she restructured the firm’s marketing and business development function, contributed to strategic planning, developed analytics for tracking business development and marketing activity, led website and rebranding initiatives, and identified significant savings in public relations, advertising, marketing technology, and sponsorship spending. She also held in-house business development and marketing roles in the legal and accounting sectors.
Jill is an active leader in the legal marketing industry. She served as president of the Legal Marketing Association International Board in 2020 and was inducted into the association’s Hall of Fame in 2024. She is also a Fellow of the College of Law Practice Management and a founding member of Law 2.5, an invitation-only roundtable focused on innovation in the legal industry.
She earned a master’s degree in law firm management from The George Washington University. Her professional credentials include training and certifications related to leadership, communication styles, change management, Six Sigma, gamification, coaching, and sales.