Trademarks & Global Brand Management
Our Trademarks & Global Brand Management Practice Group offers comprehensive brand management services worldwide. We counsel clients on global brand rollout, global trademark portfolio management and worldwide enforcement, including both litigation and non-litigation measures. We manage the trademark portfolios of numerous public companies, large and sophisticated privately-held companies, global consumer goods companies, universities and nonprofit organizations across all business sectors.
Global Trademark Portfolio Strategy and Development
We have extensive experience advising clients as to the selection of trademarks both in the United States and overseas. Our group offers a range of search capabilities, the results of which can inform a trademark owner of potential conflicts so that informed decisions can be made at the outset. When clients decide to roll out a corporate rebranding, our team works together to coordinate company name reservations, domain name reservations and trademark filings. Regardless of the type of mark selected, we can protect it by registering the trademark, service mark, design mark or other nontraditional mark at the federal and state levels and around the world. We offer ongoing services, such as IP audits, to ensure that present day trademark filings cover our client’s current and future business objectives.
Through years of working with foreign counsel, our firm has honed a go-to list of foreign counsel who are fluent in English and with whom we coordinate to offer multi-jurisdictional, practical, cost-effective solutions. Through our network of international affiliates, we can obtain legal opinions in any jurisdiction of interest. Working together with our international counterparts, we are strategically positioned to address trademark issues both in the United States and around the world.
Trademark Policing and Enforcement
A mark, even if registered, can lose its distinctiveness if it is not properly and adequately enforced and infringement stopped. Our extensive monitoring services allow us to help clients find practical and cost-effective ways of monitoring the internet and international trademark registers for possibly confusing and infringing marks. As issues are uncovered, our group offers comprehensive enforcement advice, typically starting with non-litigation measures. Recognizing that litigation is both expensive and time consuming, we generally view litigation as a measure of last resort. Should litigation be necessary, we leverage our firm’s litigation group’s experience to provide comprehensive litigation services. As a result, we can represent clients in any forum and in any proceeding, including opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) and can assert and defend claims of infringement both at home and around the world. Our group understands that each client’s situation is unique and will customize an enforcement strategy that meets the client’s legal and financial needs and risk tolerance.
Our Trademarks & Global Brand Management Practice Group offers comprehensive brand management services worldwide. We counsel clients on global brand rollout, global trademark portfolio management and worldwide enforcement, including both litigation and non-litigation measures. We manage the trademark portfolios of numerous public companies, large and sophisticated privately-held companies, global consumer goods companies, universities and nonprofit organizations across all business sectors.
Global Trademark Portfolio Strategy and Development
We have extensive experience advising clients as to the selection of trademarks both in the United States and overseas. Our group offers a range of search capabilities, the results of which can inform a trademark owner of potential conflicts so that informed decisions can be made at the outset. When clients decide to roll out a corporate rebranding, our team works together to coordinate company name reservations, domain name reservations and trademark filings. Regardless of the type of mark selected, we can protect it by registering the trademark, service mark, design mark or other nontraditional mark at the federal and state levels and around the world. We offer ongoing services, such as IP audits, to ensure that present day trademark filings cover our client’s current and future business objectives.
Through years of working with foreign counsel, our firm has honed a go-to list of foreign counsel who are fluent in English and with whom we coordinate to offer multi-jurisdictional, practical, cost-effective solutions. Through our network of international affiliates, we can obtain legal opinions in any jurisdiction of interest. Working together with our international counterparts, we are strategically positioned to address trademark issues both in the United States and around the world.
Trademark Policing and Enforcement
A mark, even if registered, can lose its distinctiveness if it is not properly and adequately enforced and infringement stopped. Our extensive monitoring services allow us to help clients find practical and cost-effective ways of monitoring the internet and international trademark registers for possibly confusing and infringing marks. As issues are uncovered, our group offers comprehensive enforcement advice, typically starting with non-litigation measures. Recognizing that litigation is both expensive and time consuming, we generally view litigation as a measure of last resort. Should litigation be necessary, we leverage our firm’s litigation group’s experience to provide comprehensive litigation services. As a result, we can represent clients in any forum and in any proceeding, including opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) and can assert and defend claims of infringement both at home and around the world. Our group understands that each client’s situation is unique and will customize an enforcement strategy that meets the client’s legal and financial needs and risk tolerance.
Experience
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We represent Pinnacle Financial Partners in connection with its intellectual property matters, including trademark strategy and portfolio development. We recently...
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We represent Mid-America Apartment Communities in ongoing technology transaction matters, including drafting, reviewing and negotiating technology contracts, and trademark clearance,...
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We represent Boostlingo, an interpretation software and technology company, in connection with numerous intellectual property and technology transactions, including commercial...
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We successfully represented Arkansas State University (A-State) in a trademark dispute with Chattanooga Professional Soccer Management LLC (Chattanooga Soccer). On...
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We represented Hopscotch Healthcare Inc., a primary care provider serving rural communities, in the case Hopscotch Corp. et al. v....
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We represent a provider of device-system compatibility solutions in the licensing of its software products to end users and resellers,...
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We represent Fanatics Licensing Management on trademark licensing matters, negotiating exclusive license agreements for college sports apparel and merchandise on...
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We serve as outside general counsel for HigherDOSE, a growth stage wellness product and services company. We advise the company...
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We represent a leading U.S. provider of senior care and assisted living communities in ongoing technology transaction matters, including drafting,...
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We provide ongoing management of a leading global electronics accessory manufacturer's global trademark portfolio, including the registration, protection, and enforcement...
Experience
-
We represent Pinnacle Financial Partners in connection with its intellectual property matters, including trademark strategy and portfolio development. We recently...
-
We represent Mid-America Apartment Communities in ongoing technology transaction matters, including drafting, reviewing and negotiating technology contracts, and trademark clearance,...
-
We represent Boostlingo, an interpretation software and technology company, in connection with numerous intellectual property and technology transactions, including commercial...
-
We successfully represented Arkansas State University (A-State) in a trademark dispute with Chattanooga Professional Soccer Management LLC (Chattanooga Soccer). On...
-
We represented Hopscotch Healthcare Inc., a primary care provider serving rural communities, in the case Hopscotch Corp. et al. v....
-
We represent a provider of device-system compatibility solutions in the licensing of its software products to end users and resellers,...
-
We represent Fanatics Licensing Management on trademark licensing matters, negotiating exclusive license agreements for college sports apparel and merchandise on...
-
We serve as outside general counsel for HigherDOSE, a growth stage wellness product and services company. We advise the company...
-
We represent a leading U.S. provider of senior care and assisted living communities in ongoing technology transaction matters, including drafting,...
-
We provide ongoing management of a leading global electronics accessory manufacturer's global trademark portfolio, including the registration, protection, and enforcement...
Professionals
| Name | Phone | |
|---|---|---|
|
Marc E. Ackerman Counsel |
(646) 502-9678 | marc.ackerman@bassberry.com |
|
Robert L. Brewer Member |
(615) 742-7760 | rbrewer@bassberry.com |
|
Emily A. Burrows Member |
(615) 742-7848 | eburrows@bassberry.com |
|
Terry L. Clark Member |
(202) 827-2951 | tclark@bassberry.com |
|
Alexandria Wood Davenport Member |
(615) 742-7786 | adavenport@bassberry.com |
|
Chelsea L. Harrison Associate |
(615) 742-7904 | chelsea.harrison@bassberry.com |
|
Johnathan D. Holbrook Member |
(615) 742-7868 | jholbrook@bassberry.com |
|
Brian R. Iverson Member |
(202) 827-2954 | biverson@bassberry.com |
|
Samantha Ross Liskey Associate |
(615) 742-7957 | sam.liskey@bassberry.com |
|
Liat Sanz Martinez Associate |
(615) 742-7871 | liat.martinez@bassberry.com |
|
Paige Waldrop Mills Member |
(615) 742-7770 | pmills@bassberry.com |
|
Ethan M. Riley Associate |
(615) 742-7955 | ethan.riley@bassberry.com |
|
Emily C. Snyder Associate |
(615) 742-7949 | emily.snyder@bassberry.com |
|
Masie Taylor Associate |
(615) 742-7875 | masie.taylor@bassberry.com |
|
Shelley R. Thomas Member |
(615) 742-7900 | srthomas@bassberry.com |
|
Katherine M. Todd Counsel |
(615) 742-6226 | katherine.todd@bassberry.com |
|
Chase Van Patten Associate |
(615) 744-3443 | Chase.VanPatten@bassberry.com |
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Contact
"Bass, Berry & Sims retains a notable practice with deep experience in the full gamut of IP matters. It has particular strength in the technology and healthcare spaces, as well as a growing practice in the hospitality sector. The firm possesses the capacity to handle sophisticated IP transactions and high-stakes litigation relating to patent and trademark infringement." Client feedback: "Bass, Berry, & Sims is always well aware of the latest issues and their large and sophisticated client base means they have dealt with the issues of the day in a meaningful context so they can pass along good practical advice." "The depth and breadth of their team is impressive, encompassing a wide range of expertise across various legal disciplines. Each member brings a unique set of skills and experience, which collectively contributes to a well-rounded and highly competent team capable of addressing diverse legal challenges."
From Chambers USA 2024