
Alcoholic Beverage Law
Alcoholic Beverage Law
The alcoholic beverage industry is among the most heavily regulated in the country with unique challenges in many states, including Tennessee. Our extensive experience with regulatory agencies, including the Tennessee Alcoholic Beverage Commission (TABC), enables us to skillfully guide clients through the intricacies of this industry.
Our practice chair brings unparalleled insight as a former Assistant Director and Interim Director of the Tennessee Alcoholic Beverage Commission (TABC). This firsthand experience allows her to anticipate regulatory hurdles and craft tailored strategies to achieve client goals. Our strong relationships with key decision-makers further enhance our ability to deliver successful outcomes.
In addition to regulatory compliance and licensing, our cross-disciplinary practice guides clients through critical areas including corporate, litigation, government advocacy, distribution and trade, environmental, tax, advertising, marketing and intellectual property.
Our clients include the restaurants, retail stores, hotels, bars, resorts and other venues that serve or sell alcoholic beverages, as well as manufacturers, importers, wholesalers and retailers of alcoholic beverages in Tennessee and other states.
What Sets Us Apart
- Comprehensive Licensing and Permitting Services: Our attorneys have decades of experience representing clients before the TABC and other boards and agencies. From initial applications to enforcement actions and administrative hearings, we guide clients through every stage of the licensing process. Our team also offers valuable insight into evolving alcohol laws, having played a role in drafting and amending Tennessee statutes impacting the industry.
- Specialized Support for Distilleries, Wineries, and Breweries: As Tennessee's craft beverage industry continues to flourish, our team is uniquely equipped to assist distilleries, wineries and breweries with specialized needs. From obtaining permits to navigating labeling laws, tax issues and event requirements, we help craft beverage makers establish and grow their businesses while maintaining full compliance with state and federal regulations.
- Lobbying Track Record and Involvement in Industry Organizations: Our Government Advocacy practice has promoted and passed landmark legislation related alcohol sales and tax-related issues in this area. We are active members of leading industry associations, maintaining close ties with regulatory bodies and trade organizations that shape alcohol laws and policies. This enables us to stay ahead of emerging trends and issues, providing our clients with informed and strategic counsel.
- Holistic Legal Support: Alcohol-related businesses face a range of legal and operational challenges beyond licensing. Our team offers guidance on corporate, environmental, government advocacy, intellectual property, tax planning and more. By addressing these needs comprehensively, we position our clients for long-term success.
The alcoholic beverage industry is among the most heavily regulated in the country with unique challenges in many states, including Tennessee. Our extensive experience with regulatory agencies, including the Tennessee Alcoholic Beverage Commission (TABC), enables us to skillfully guide clients through the intricacies of this industry.
Our practice chair brings unparalleled insight as a former Assistant Director and Interim Director of the Tennessee Alcoholic Beverage Commission (TABC). This firsthand experience allows her to anticipate regulatory hurdles and craft tailored strategies to achieve client goals. Our strong relationships with key decision-makers further enhance our ability to deliver successful outcomes.
In addition to regulatory compliance and licensing, our cross-disciplinary practice guides clients through critical areas including corporate, litigation, government advocacy, distribution and trade, environmental, tax, advertising, marketing and intellectual property.
Our clients include the restaurants, retail stores, hotels, bars, resorts and other venues that serve or sell alcoholic beverages, as well as manufacturers, importers, wholesalers and retailers of alcoholic beverages in Tennessee and other states.
What Sets Us Apart
- Comprehensive Licensing and Permitting Services: Our attorneys have decades of experience representing clients before the TABC and other boards and agencies. From initial applications to enforcement actions and administrative hearings, we guide clients through every stage of the licensing process. Our team also offers valuable insight into evolving alcohol laws, having played a role in drafting and amending Tennessee statutes impacting the industry.
- Specialized Support for Distilleries, Wineries, and Breweries: As Tennessee's craft beverage industry continues to flourish, our team is uniquely equipped to assist distilleries, wineries and breweries with specialized needs. From obtaining permits to navigating labeling laws, tax issues and event requirements, we help craft beverage makers establish and grow their businesses while maintaining full compliance with state and federal regulations.
- Lobbying Track Record and Involvement in Industry Organizations: Our Government Advocacy practice has promoted and passed landmark legislation related alcohol sales and tax-related issues in this area. We are active members of leading industry associations, maintaining close ties with regulatory bodies and trade organizations that shape alcohol laws and policies. This enables us to stay ahead of emerging trends and issues, providing our clients with informed and strategic counsel.
- Holistic Legal Support: Alcohol-related businesses face a range of legal and operational challenges beyond licensing. Our team offers guidance on corporate, environmental, government advocacy, intellectual property, tax planning and more. By addressing these needs comprehensively, we position our clients for long-term success.
Experience
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For more than a decade, we have represented the interests of Brown-Forman. Some examples of our work include: Collaborated with...
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We represented Lemonati, the beverage alcohol division of a major international company, in its acquisition of Mighty Swell, a producer...
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We represented a major distiller of Tennessee whiskey to promote and successfully pass legislation that defines "Tennessee Whiskey" to the...
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The firm guided Brown-Forman in a $750 million notes deal consisting of three tranches: $250 million of 1.00% Senior Notes...
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We represented Brown-Forman Corporation in an $800 million senior syndicated revolving credit facility with U.S. Bank National Association as administrative agent....
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The firm guided Brown-Forman in a public offering of $250 million of 2.5% Notes due 2016. The underwriters were Citigroup...
Experience
-
For more than a decade, we have represented the interests of Brown-Forman. Some examples of our work include: Collaborated with...
-
We represented Lemonati, the beverage alcohol division of a major international company, in its acquisition of Mighty Swell, a producer...
-
We represented a major distiller of Tennessee whiskey to promote and successfully pass legislation that defines "Tennessee Whiskey" to the...
-
The firm guided Brown-Forman in a $750 million notes deal consisting of three tranches: $250 million of 1.00% Senior Notes...
-
We represented Brown-Forman Corporation in an $800 million senior syndicated revolving credit facility with U.S. Bank National Association as administrative agent....
-
The firm guided Brown-Forman in a public offering of $250 million of 2.5% Notes due 2016. The underwriters were Citigroup...

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.

Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Professionals
Name | Phone | |
---|---|---|
Ginna Winfree Burrell Counsel |
(615) 742-6218 | Ginna.Burrell@bassberry.com |
Robert E. Cooper Jr. Member |
(615) 742-7835 | bob.cooper@bassberry.com |
Mallorie Kerby Senior Public Policy Attorney |
(615) 742-7877 | Mallorie.kerby@bassberry.com |
Erica Vick Penley Member |
(615) 742-7901 | epenley@bassberry.com |
W. Brantley Phillips, Jr. Member |
(615) 742-7723 | bphillips@bassberry.com |
Ross V. Smith Senior Public Policy Attorney |
(615) 742-7912 | Ross.Smith@bassberry.com |
Past Events
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June 20, 2023 | Nashville, TennesseeLawyers' Association for Women
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June 21, 2022 | Nashville, TennesseeLawyers' Association for Women
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June 15, 2021 | Nashville, Tennessee
Media Mentions & Firm News
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March 25, 2025 | Firm News
Past Events
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June 20, 2023 | Nashville, TennesseeLawyers' Association for Women
-
June 21, 2022 | Nashville, TennesseeLawyers' Association for Women
-
June 15, 2021 | Nashville, Tennessee
Media Mentions & Firm News
-
March 25, 2025 | Firm News
Contact
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.